Last week at IMEX America (one of the largest meetings-related events in the world), I attended three different sessions on the “state of the union for meetings”. I was curious if my speaker friends could look forward to more engagements, or if I should tell them to start tightening their belt.
Want to know what the outlook is?
First I should tell you that all three sessions agreed on the outlook for the next few years, which gives me some confidence in the information.
The prediction is…the future looks bright!
- more meeting planners than last year predict an increase in live attendance
- more meeting planners than last year say their budgets are growing
- more meetings are being scheduled
This is great news! Now, how to capitalize on it….